TAC AdX'14: Autonomous Agents for Realtime Ad Exchange

Ad exchange, as a new advertising trading form, has been widely applied nowadays. It is an automatic marketplace requiring autonomous ad networks to bid for ad slots on web pages in realtime. The Trading Agent Competition Ad Exchange (TAC AdX) is a new challenging competition for agents who focus on the autonomous ad trading marketplace and the competing strategies on behalf of ad networks. Specifically, agents are required to compete for adverting contracts and to fulfill them in the ad exchange. In this paper, we present our agent, namely ANL, who won the first

• Type: Journal
• Year: 2015
• Where: ATAL
• Authors: Bingyang Tao, Fan Wu, Guihai Chen
• Keywords: ATAL 2015, Intelligent Agents