Influencers and their barriers to technology

Modern Day Marco Polos, young influencers in emerging markets who have more access to technology than their peers, often act as the gateway to new websites and technology in their respective countries. However, as they influence their peers through account gifting, they are often met with barriers such as language. Categories and Subject Descriptors H.m MISCELLANEOUS General Terms Design, Languages Keywords Emerging markets, International, Ethnography

• Type: Conference
• Year: 2008
• Where: WWW
• Authors: Ann Hsieh, Todd Hausman, Nerija Titus
• Keywords: Day Marco Polos, Internet Technology, Keywords Emerging Markets, Miscellaneous General Terms, WWW 2008