Determining user's interest in real time

Most of the search engine optimization techniques attempt to predict users interest by learning from the past information collected from different sources. But, a user's current interest often depends on many factors which are not captured in the past information. In this paper, we attempt to identify user's current interest in real time from the information provided by the user in the current query session. By identifying user's interest in real time, the engine could adapt differently to different users in real time. Experimental verification indicates that our approach is encouraging for short queries. Categories and Subject Descriptors H.3.3 [1]: Information Search and Retrieval--Search process General Terms Measurement, Experimentation Keywords Users clicks, search engine, users' interest, real time

• Type: Conference
• Year: 2008
• Where: WWW
• Authors: Sanasam Ranbir Singh, Hema A. Murthy, Timothy A. Gonsalves
• Keywords: Internet Technology, Keywords Users Clicks, Real Time, Search Engine Optimization, WWW 2008