Most of the existing ontology development toolkits are not catered towards `casual web ontology development', a notion analogous to standard web page development. Key features of this process include easy and rapid creation of ontological skeletons, searching and linking to relevant existing ontologies and a natural language-based technique to improve presentation of ontologies. In this paper we elaborate the stages in a casual ontology development process, propose novel solutions to realize them and discuss implementations in an in-house ontology development toolkit ? SWOOPed.