Web Engineering projects face problems when it comes to reveal the Web users' requirements. This is due to the fact that users ? the clients of a Web application ? have difficulties to express their needs if there is no design artefact to communicate about. The paper presents a modified prototyping approach called e-Prototyping. It includes frequent releases of software versions (based on short development cycles) as well as gathering feedback from users and other relevant actors in "productive mode". The approach points at the need for offering various communication channels for the users and systematically sorting out the stream of feedback in order to enable the developers to reveal the user requirements.