Improvements in practical aspects of optimally scheduling web advertising

We addressed two issues concerning the practical aspects of optimally scheduling web advertising proposed by Langheinrich et al. [5], which scheduling maximizes the total number of click-throughs for all banner advertisements. One is the problem of multi-impressions in which two or more banner ads are impressed at the same time. The other is inventory management, which is important in order to prevent overselling and maximize revenue. We propose efficient methods which deal with these two issues. Categories and Subject Descriptors C.3 [Computer Systems Organization]: Special-purpose and Application-based Systems; I.2 [Computing Methodologies]: Artificial Intelligence; I.2.8 [Artificial Intelligence]: Problem Solving, Control Methods, and Search-Scheduling General Terms Algorithms, Management, Design Keywords On-line Advertisement, World-Wide Web, Electronic Commerce, Optimization, Inventory Management

• Type: Conference
• Year: 2002
• Where: WWW
• Authors: Atsuyoshi Nakamura
• Keywords: Artificial Intelligence, Internet Technology, Keywords On-line Advertisement, Langheinrich Et Al, WWW 2002