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CHI
2009
ACM

Cultural difference and adaptation of communication styles in computer-mediated group brainstorming

15 years 2 days ago
Cultural difference and adaptation of communication styles in computer-mediated group brainstorming
Supporting creativity via collaborative group brainstorming is a prevalent practice in organizations. Today's technology makes it easy for international and intercultural group members to brainstorm together remotely, but surprisingly little is known about how culture and medium shape the underlying brainstorming process. In a laboratory study, we examined the influences of individual cultural background (American versus Chinese), group cultural composition (same- versus mixed-culture groups), and communication medium (text-only versus video-enabled chatrooms) on group brainstorming conversations. Cultural differences and adaptation in conversational talkativeness and responsiveness were identified. The text-only medium reduced cultural differences in talkativeness. Working in a mixed-culture group led to cultural adaptation in the communication style of Chinese but not American participants. We discuss implications for international group brainstorming. Author Keywords Cross-cul...
Hao-Chuan Wang, Susan R. Fussell, Leslie D. Setloc
Added 24 Nov 2009
Updated 24 Nov 2009
Type Conference
Year 2009
Where CHI
Authors Hao-Chuan Wang, Susan R. Fussell, Leslie D. Setlock
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