Results from deploying a participation incentive mechanism within the enterprise

Success and sustainability of social networking sites is highly dependent on user participation. To encourage contribution to an opt-in social networking site designed for employees, we have designed and implemented a feature that rewards contribution with points. In our evaluation of the impact of the system, we found that employees are initially motivated to add more content to the site. This paper presents the analysis and design of the point system, the results of our experiment, and our insights regarding future directions derived from our post-experiment user interviews. Author Keywords Incentive, reputation, enterprise, social networking ACM Classification Keywords H.5.3 [Information interfaces and presentation]: Group and Organization Interfaces.

• Type: Conference
• Year: 2008
• Where: CHI
• Authors: Rosta Farzan, Joan Morris DiMicco, David R. Millen, Casey Dugan, Werner Geyer, Elizabeth Brownholtz
• Keywords: CHI 2008, Human Computer Interaction, Opt-in Social Networking, Social Networking Acm, Social Networking Sites