How can we keep technology-focused computing and software engineering students interested and engaged in a soft subject like HCI? How can we avoid leaving the less gifted and less enthused students behind in a 12week module packed with theories, methodologies and with a new development tool to learn? This paper describes how educational research findings were deployed to address the above issues across four semesters in an HCI module at a UK university. Kolb's experiential learning cycle was successfully applied to the design and scheduling of course content and learning activities to enhance students' learning outcomes. Surveys of the students - both at the beginning and at the end of each semester consistently showed improvement in students' understanding, perception and satisfaction with the module. Keywords HCI education, Kolb's experiential learning ACM Classification Keywords H5.0. Information interfaces, K.3 Computers and Education