In this paper, we consider how the relationship between content providers and content consumers is modified by configuration (especially in the case of end-user programming) and by measurement (especially in the case of audience statistics). This allows us to bring together social, economic and cultural concepts that sound as though they should be related, but seldom are: the kind of programming done to a computer as related to the kind done by a broadcaster, and the kind of attention measured by an economist as related to the kind measured by a psychologist. Author Keywords End-user configuration, audience measurement. ACM Classification Keywords