We describe an approach to player-centred game design through adaptive game technologies [9]. The work presented is the result of on-going collaborative research between Media and Computing groups at the University of Ulster, and so we begin with a review of related literature from both areas before presenting our new ideas. In particular we focus on three areas of related research: understanding players, modelling players, and adaptive game technology. We argue that player modelling and adaptive technologies may be used alongside existing approaches to facilitate improved player-centred game design in order to provide a more appropriate level of challenge, smooth the learning curve, and enhance the gameplay experience for individual players regardless of gender, age and experience. However, adaptive game behaviour is a controversial topic within game research and development and so while we outline the potential of such technologies, we also address the most significant concerns.