Factors influencing the experience of website usage

The present study examines the role of subjectively perceived factors of the experience of website usage in forming an intention to use a website. An integrative research model is presented and tested empirically. It includes the following four aspects of experience: perceived usefulness, ease of use, hedonic quality and visual attractiveness.. The two main research questions are: (1) Are these aspects four subjectively independently perceived aspects of website interaction? and (2) Is the intention to use formed by combining and weighting these four experience aspects and if so, which weights are assigned to the respective aspects. The results suggest that all four aspects of experience can be independently perceived by the user and contribute all with different weights to the intention to use the website. Keywords User experience, perceived website quality, hedonic quality, aspects of experience

• Type: Conference
• Year: 2002
• Where: CHI
• Authors: Sascha Mahlke
• Keywords: CHI 2002, Experience Aspects, Human Computer Interaction, Keywords User Experience, Respective Aspects