We present a narrative of the design of Contacts 3.0, a service and updated phonebook application on a mobile device that combines on-device communication with communication from online social networks to create a central hub for communication on the device. We discuss how research and design teams worked together to create design assets, technical architectures, and business cases around this concept. Keywords Cross-functional teams, mobile, contacts, social networks, social media ACM Classification Keywords H5.m. Information interfaces and presentation (e.g., HCI): Miscellaneous. General Terms Design, Human Factors
Frank R. Bentley, JoEllen Kames, Rafiq Ahmed, Rhia