Ript: Innovation and Collective Product Ownership

In 2006, Oxygen Media CEO Geraldine (Gerry) Laybourne, the woman largely responsible for Nickelodeon’s early success, partnered with her XP/Scrum development team to create a new mission and new revenue stream for her company. This experience report covers product conception through initial release of a single product. It describes how Gerry’s leadership qualities paired with agile practices to engender deep mutual trust and collective ownership over technical execution and business outcome. This unbounded collaboration provides a template for future projects at Oxygen and other organizations with innovation as part of their agile product development strategy.

• Type: Conference
• Year: 2007
• Where: AGILEDC
• Authors: Ken H. Judy, Ilio Krumins-Beens
• Keywords: Agile Product Development, AGILEDC 2007, Gerry’s Leadership Qualities, Oxygen Media CEO, Software Engineering