Many people ask the question “Does Scrum scale?” especially those who have been scarred by Scrum done badly or those who are resistant to change. Our experience has led us to believe that Scrum can be scaled effectively but not without a few bloody noses along the way. Scrum teams with Scrum Masters seems to scale naturally especially where strong technical leadership is applied. However, we ran into problems in scaling the role of Product Owner. This report shows what we did to scale product ownership and the highs and lows of the journey we took getting there.