Market players that can respond to critical market events faster than their competitors, will end up as winners in the emerging new economy. In order to win the next phase in the never-ending market race, they will also need to integrate their business processes with those of their suppliers and business partners. Additionally, the ability to quickly adjust processes to better respond to one’s customers will also become a decisive factor in the new economy. In this paper, we discuss the deficiencies of formal existing process management approaches and propose an agile process management approach based on Sense and Respond loop.