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    Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach

    14 years 5 months ago
    Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach
    Download  mpra.ub.uni-muenchen.de
    Key Pousttchi, Dietmar G. Wiedemann
    claim paper
    Added 03 Jun 2010
    Updated 03 Jun 2010
    Type Conference
    Year 2007
    Where ICMB
    Authors Key Pousttchi, Dietmar G. Wiedemann
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