We consider the loss in social welfare caused by individual rationality in matching scenarios. We give both theoretical and experimental results comparing stable matchings with socially optimal ones, as well as studying the convergence of various natural algorithms to stable matchings. Our main goal is to design mechanisms that incentivize agents to participate in matchings that are socially desirable. We show that theoretically, the loss in social welfare caused by strategic behavior can be substantial. However, under some natural distributions of utilities, we show experimentally that stable matchings attain close to the optimal social welfare. Furthermore, for certain graph structures, simple greedy algorithms for partner-switching (some without convergence guarantees) converge to stability remarkably quickly in expectation. Even when stable matchings are significantly socially suboptimal, slight changes in incentives can provide good solutions. We derive conditions for the existen...