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    MKTSCI
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    A Bivariate Timing Model of Customer Acquisition and Retention

    14 years 26 days ago
    A Bivariate Timing Model of Customer Acquisition and Retention
    Download  marketing.wharton.upenn.edu
    David A. Schweidel, Peter S. Fader, Eric T. Bradlo
    claim paper
    Added 13 Dec 2010
    Updated 13 Dec 2010
    Type Journal
    Year 2008
    Where MKTSCI
    Authors David A. Schweidel, Peter S. Fader, Eric T. Bradlow
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