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    MKTSCI
    2008
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    Building Brands
    13 years 10 months ago
    Building Brands
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    M. Berk Ataman, Carl F. Mela, Harald J. van Heerde
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    MKTSCI
    2008
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    Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
    13 years 11 months ago
    Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
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    Amit Pazgal, David Soberman
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    MKTSCI
    2008
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    Modeling DVD Preorder and Sales: An Optimal Stopping Approach
    13 years 11 months ago
    Modeling DVD Preorder and Sales: An Optimal Stopping Approach
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    Sam K. Hui, Jehoshua Eliashberg, Edward I. George
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    MKTSCI
    2008
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    Defensive Marketing Strategies
    13 years 11 months ago
    Defensive Marketing Strategies
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    John R. Hauser, Steven M. Shugan
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    MKTSCI
    2008
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    Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements
    13 years 11 months ago
    Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements
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    Erjen van Nierop, Dennis Fok, Philip Hans Franses
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    MKTSCI
    2008
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    Digital Piracy: A Competitive Analysis
    13 years 11 months ago
    Digital Piracy: A Competitive Analysis
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    Sanjay Jain
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    MKTSCI
    2008
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    Supermarket Pricing Strategies
    13 years 11 months ago
    Supermarket Pricing Strategies
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    Most supermarket firms choose to position themselves by offering either "Every Day Low Prices" (EDLP) across several items or offering temporary price reductions (promot...
    Paul B. Ellickson, Sanjog Misra
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    MKTSCI
    2008
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    Pricing and Market Concentration in Oligopoly Markets
    13 years 11 months ago
    Pricing and Market Concentration in Oligopoly Markets
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    Vishal Singh, Ting Zhu
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    MKTSCI
    2008
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    Category Pricing with State-Dependent Utility
    13 years 11 months ago
    Category Pricing with State-Dependent Utility
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    Jean-Pierre Dubé, Günter J. Hitsch, Pe...
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    MKTSCI
    2008
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    Network Formation and the Structure of the Commercial World Wide Web
    13 years 11 months ago
    Network Formation and the Structure of the Commercial World Wide Web
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    Zsolt Katona, Miklos Sarvary
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