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    Database Paper - The IRI Marketing Data Set

    14 years 26 days ago
    Database Paper - The IRI Marketing Data Set
    Download  faculty.fuqua.duke.edu
    Bart J. Bronnenberg, Michael W. Kruger, Carl F. Me
    claim paper
    Added 13 Dec 2010
    Updated 13 Dec 2010
    Type Journal
    Year 2008
    Where MKTSCI
    Authors Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela
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