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    MKTSCI
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    A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

    13 years 11 months ago
    A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
    Download  www.tepper.cmu.edu
    Tülin Erdem, Michael P. Keane, Baohong Sun
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    Added 13 Dec 2010
    Updated 13 Dec 2010
    Type Journal
    Year 2008
    Where MKTSCI
    Authors Tülin Erdem, Michael P. Keane, Baohong Sun
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