E-Satisfaction - A Comprehensive Framework

As more and more e-retailers promise their customers that online experiences will be satisfying ones, understanding what creates a satisfying customer experience becomes crucial. Even though this understanding appears crucial, no studies have comprehensively examined the factors that make consumers satisfied with their-retailing experiences. To partly fill this void, the author examines the role that consumer perceptions of online convenience, merchandising, serviceability, site design, and financial security play in e- satisfaction assessment. And finds that convenience, site design, and security are the dominant factors in consumer assessments of e-satisfaction.

• Type: Conference
• Year: 2007
• Where: ICIW
• Authors: Akshay Anand
• Keywords: ICIW 2007, Internet Technology, Satisfying Customer Experience, Satisfying Ones, Site Design