The effect of aesthetics on web credibility

Credibility influences a user's interest in a web site. Once users perceive the credibility of a web site they will be more likely to use it. A combination of factors affects such credibility

• Type: Journal
• Year: 2009
• Where: BCSHCI
• Authors: Farah Alsudani, Matthew Casey
• Keywords: Aesthetics, BCSHCI 2009, Human Computer Interaction, Web Credibility, Web Site