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CHI
2002
ACM

Factors influencing the experience of website usage

14 years 11 months ago
Factors influencing the experience of website usage
The present study examines the role of subjectively perceived factors of the experience of website usage in forming an intention to use a website. An integrative research model is presented and tested empirically. It includes the following four aspects of experience: perceived usefulness, ease of use, hedonic quality and visual attractiveness.. The two main research questions are: (1) Are these aspects four subjectively independently perceived aspects of website interaction? and (2) Is the intention to use formed by combining and weighting these four experience aspects and if so, which weights are assigned to the respective aspects. The results suggest that all four aspects of experience can be independently perceived by the user and contribute all with different weights to the intention to use the website. Keywords User experience, perceived website quality, hedonic quality, aspects of experience
Sascha Mahlke
Added 01 Dec 2009
Updated 01 Dec 2009
Type Conference
Year 2002
Where CHI
Authors Sascha Mahlke
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