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    2009
    Springer
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    Google's Auction for TV Ads

    14 years 6 months ago
    Google's Auction for TV Ads
    Download  www.cs.huji.ac.il
    This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008. 0
    Noam Nisan
    claim paper
    Added 26 May 2010
    Updated 26 May 2010
    Type Conference
    Year 2009
    Where ESA
    Authors Noam Nisan
    Comments (0)
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