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    ESA
    2009
    Springer
    139views Algorithms» more  ESA 2009»
    Google's Auction for TV Ads
    14 years 2 months ago
    Google's Auction for TV Ads
    Download  www.cs.huji.ac.il
    This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since Septembe...
    Noam Nisan
    claim paper
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