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    MKTSCI
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    Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

    13 years 11 months ago
    Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
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    Tansev Geylani, J. Jeffrey Inman, Frenkel Ter Hofs
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    Added 13 Dec 2010
    Updated 13 Dec 2010
    Type Journal
    Year 2008
    Where MKTSCI
    Authors Tansev Geylani, J. Jeffrey Inman, Frenkel Ter Hofstede
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