Online auctions in which items are sold in an online fashion with little knowledge about future bids are common in the internet environment. We study here a problem in which an auctioneer would like to sell a single item, say a car. A bidder may make a bid for the item at any time but expects an immediate irrevocable decision. The goal of the auctioneer is to maximize her revenue in this uncertain environment. Under some reasonable assumptions, it has been observed that the online auction problem has strong connections to the classical secretary problem in which an employer would like to choose the best candidate among n competing candidates [HKP04]. However, a direct application of the algorithms for the secretary problem to online auctions leads to undesirable consequences since these algorithms do not give a fair chance to every candidate and candidates arriving early in the process have an incentive to delay their arrival. In this work we study the issue of incentives the online au...