Information Cascades in the Blogosphere: A Look Behind the Curtain

With an increasing number of people that read, write and comment on blogs, the blogosphere has established itself as an essential medium of communication. A fundamental characteristic of the blogging activity is that bloggers often link to each other. The succession of linking behavior determines the way in which information propagates in the blogosphere, forming cascades. Analyzing cascades can be useful in various applications, such as providing insight of public opinion on various topics and developing better cascade models. This paper presents the results of an excessive study on cascading behavior in the blogosphere. Our objective is to present trends on the degree of engagement and reaction of bloggers in stories that become available in blogs under various parameters and constraints. To this end, we analyze cascades that are attributed to different population groups constrained by factors of gender, age, and continent. We also analyze how cascades differentiate depending on the...

• Type: Journal
• Year: 2009
• Where: ICWSM
• Authors: Manos Papagelis, Nilesh Bansal, Nick Koudas
• Keywords: Blogosphere, Blogs, Cascades, ICWSM 2009, Internet Technology