Over the years the number of web users has increased dramatically unfortunately leading to the inherent problem of congestion. This can affect each user's surfing experience. When placing images on the internet it is important that they are first optimised. This will do two things, compress it in size and ensure its colours are web safe (can be displayed properly). Compressing an image gets rid of redundant data from the image. Without compression, images remain large and are quite often `bottlenecks' taking too long to download. This paper investigates download times associated with a web request, identifies where delays occur, and provides guidelines which can be followed by web developers to enable a faster and more efficient download and service for their users.