Isotonic single-index model for high-dimensional database marketing

While database marketers collect vast amounts of customer transaction data, its utilization to improve marketing decisions presents problems. Marketers seek to extract relevant information from large databases by identifying signi

• Type: Journal
• Year: 2004
• Where: CSDA
• Authors: Prasad A. Naik, Chih-Ling Tsai
• Keywords: CSDA 2004, Database, Link Function, Signiÿcant Variables