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CSDA
2004
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CSDA 2004
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Isotonic single-index model for high-dimensional database marketing
13 years 11 months ago
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faculty.gsm.ucdavis.edu
While database marketers collect vast amounts of customer transaction data, its utilization to improve marketing decisions presents problems. Marketers seek to extract relevant in...
Prasad A. Naik, Chih-Ling Tsai
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