This paper is the third in a series of papers designed to explore how “metaphorical meaning” can be used to support knowledge visualization. Within the present discussion the following is assumed: To understand the process of mind and organizational performance a view on meaningful expression is needed. In order to approach this collaborative task, knowledge visualization is seen as “business analysis” and the concepts of metaphor and media are seen as a carrier of meaning. This is meant to provide a better understanding of the visualization of knowledge for necessary alignment in business analysis.