The paper focuses on the cognitive contribution of visual experiences to learning in a higher education setting. Specifically, it examines whether the use of students' imagination and their visual expression contributes to the genesis of the students' epistemological beliefs. The paper reports on a qualitative study in an educational psychology course within a pre-service teacher education program. By reflecting on the student-created mixed- and multi-media projects, it offers a discussion of the role of the students' imagination in the construction of meanings associated with beliefs about knowledge and learning. KEYWORDS Visual Experience; Epistemological Development; Technology and Cognition