This paper argues that the key challenges facing HE institutions in 2007 are the same as a decade previously and therefore that lessons may be learned from previous attempts to employ Technology Enhanced Learning to meet these challenges. It describes an institution-wide blended e-learning initiative, analyses its successes and failures and comments on how the environment has changed and how this is would make a difference to the strategy reported here. It concludes that a blend of top down and bottom up approaches is likely to be most successful and notes that Web 2.0 tools make both approaches more attractive to their respective stakeholders. Bottom up ensures popular support and quick gains, but top down is essential for long term sustainability.