Myglobe is a user generated navigation service that enables users to share each cognitive map with one another. Cognitive map is a personalized map, shape of which is emphasized according to user's preference and activity in the city. It facilitates users to look back on their own city and have a new understanding by using an application in smart phones and physically interacting with a globe shaped device. In this paper, we present Myglobe service for users to achieve a new city experience with cognitive maps. Author Keywords Cognitive Map, Interaction Design, Locative Media ACM Classification Keywords H5.m Information interfaces and presentation (e.g., HCI): Miscellaneous. General Terms Design, Human Factors