: For many years, physical asset indicators were the main evidence of an organization’s successful performance. However, the situation has changed following the revolution of information technology in the knowledge-based economy and in the new ideas in economy; knowledge assets are a critical strategic resource in economy. Knowledge management [KM] tools have become very important and in order to gain a competitive advantage, it is necessary to create, store, share and apply knowledge. Knowledge sharing is one of the key issues in knowledge management. One of the main challenges facing pioneer firms is to provide an effective strategy to exchange knowledge formally or informally. In this paper, we will discuss the effectiveness of knowledge sharing and our proposal for an effective knowledge sharing strategy. Based on a review of knowledge sharing literature, we will focus more on the trust and knowledge contexts as key issues in knowledge sharing. Trust is the most important issue w...