We prove a tight lower bound for generic protocols for secure multicast key distribution where the messages sent by the group manager for rekeying the group are obtained by arbitrarily nested application of a symmetric-key encryption scheme, with random or pseudorandom keys. Our lower bound shows that the amortized cost of updating the group key for a secure multicast protocol (measured as the number of messages transmitted per membership change) is log2(n) + o(1). This lower bound matches (up to a small additive constant) the upper bound of Canetti, Garay, Itkis, Micciancio, Naor and Pinkas (Infocomm 1999), and is essentially optimal.