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    Performance Measurement of Mobile Marketing in Multi-Channel Environments

    14 years 5 months ago
    Performance Measurement of Mobile Marketing in Multi-Channel Environments
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    Ragnar Schierholz, Alexander Ostrowski, Susanne Gl
    claim paper
    Added 24 Jun 2010
    Updated 24 Jun 2010
    Type Conference
    Year 2005
    Where ICMB
    Authors Ragnar Schierholz, Alexander Ostrowski, Susanne Glissmann, Lutz Kolbe, Walter Brenner
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