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    The Role of Targeted Communication and Contagion in Product Adoption

    13 years 11 months ago
    The Role of Targeted Communication and Contagion in Product Adoption
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    Puneet Manchanda, Ying Xie, Nara Youn
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    Added 13 Dec 2010
    Updated 13 Dec 2010
    Type Journal
    Year 2008
    Where MKTSCI
    Authors Puneet Manchanda, Ying Xie, Nara Youn
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