Simulation CT-Scan: A Marketing Perspective

There is a general understanding in the simulation community that simulation is not reaching its full potential and is not widely used despite its well-known (among simulationists) benefits. This article's primarily intent is to discuss this belief, applying a marketing model whereby simulation is viewed as a product.

• Type: Conference
• Year: 2004
• Where: WSC
• Authors: Leonardo Chwif, Marcos Ribeiro Pereira Barretto
• Keywords: Article's Primarily Intent, Modeling And Simulation, Simulation, Simulation Community, WSC 2004