Usability, from a Bigger Picture

This paper presents the strategy of Mercedes Sanchez Usabilidade, a Brazilian consultancy firm, to spread the usability concept among consumers and companies in a way that no other company has ever done in Brazil. The strategy made usability news in the media and it is benefiting consumers, companies and professionals of user experience all over the country.

• Type: Conference
• Year: 2007
• Where: INTERACT
• Authors: Mercedes Sanchez, José Luis Adán Gil
• Keywords: Brazilian Consultancy Firm, Human Computer Interaction, INTERACT 2007, Strategy, Usability Concept