This paper outlines my professional background and interests in the `user-experience' field. I summarise my current relevant responsibilities related to my employment as a specialist in `user experience' design and my SIGCHI activities. I also summarise some observations on the emergence of `user experience' as a focus for the professional practice of interactive system design and observations on some directions for the future. Author Keywords Position paper ACM Classification Keywords User Experience, User Interface design, Interaction design, Usage centred design.