The purpose of this study is to understand the laggard adoption of an SMS-based emergency alert system on a university campus. Based on findings from in-depth interviews and a focus group, we discuss some critical issues in designing and implementing such alert systems, with a focus on the sociocultural factors that de-motivate people to use them. Our findings show that, even for a system with simple technology, the adoption process involves complex interactions between individual perceptions and the social context in which the system is situated. Categories and Subject Descriptors
Philip Fei Wu, Yan Qu, Jennifer J. Preece