Word Clouds of Multiple Search Results

Search engine result pages (SERPs) are known as the most expensive real estate on the planet. Most queries yield millions of organic search results, yet searchers seldom look beyond the first handful of results. To make things worse, different searchers with different query intents may issue the exact same query. An alternative to showing individual web pages summarized by snippets is to represent whole group of results. In this paper we investigate if we can use word clouds to summarize groups of documents, e.g. to give a preview of the next SERP, or clusters of topically related documents. We experiment with three word cloud generation methods (full-text, query biased and anchor text based clouds) and evaluate them in a user study. Our findings are: First, biasing the cloud towards the query does not lead to test persons better distinguishing relevance and topic of the search results, but test persons prefer them because differences between the clouds are emphasized. Second, anchor...

• Type: Journal
• Year: 2011
• Where: IRFC
• Authors: Rianne Kaptein, Jaap Kamps
• Keywords: Anchor Text, Cloud Generation, Exact Correspondence, Information Technology, IRFC 2011