Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
Context-awareness is highly desired across several application domains. Semantic Web Services (SWS) enable the automatic discovery of distributed Web services based on comprehensi...
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Web performance measurements and availability tests have been carried out using a variety of infrastructures over the last several years. Disruptions in the Internet can lead to W...
Balachander Krishnamurthy, Harsha V. Madhyastha, O...
The web contains a wealth of product reviews, but sifting through them is a daunting task. Ideally, an opinion mining tool would process a set of search results for a given item, ...