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SAC
2003
ACM
14 years 3 months ago
Design Time Support for Adaptive Behavior in Web Sites
Adaptive web sites are sites that automatically improve their internal organization and/or presentation by observing userbrowsing behavior. In this paper we argue that adaptive be...
Sven Casteleyn, Olga De Troyer, Saar Brockmans
CIKM
2008
Springer
13 years 12 months ago
To swing or not to swing: learning when (not) to advertise
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
Andrei Z. Broder, Massimiliano Ciaramita, Marcus F...
CIKM
2008
Springer
13 years 12 months ago
Mining social networks using heat diffusion processes for marketing candidates selection
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
Hao Ma, Haixuan Yang, Michael R. Lyu, Irwin King
DIM
2008
ACM
13 years 11 months ago
Minimal information disclosure with efficiently verifiable credentials
Public-key based certificates provide a standard way to prove one's identity, as attested by some certificate authority (CA). However, plain certificates provide a binary ide...
David Bauer, Douglas M. Blough, David Cash
ER
2008
Springer
123views Database» more  ER 2008»
13 years 11 months ago
Modeling and Querying E-Commerce Data in Hybrid Relational-XML DBMSs
Abstract. Data in many industrial application systems are often neither completely structured nor unstructured. Consequently semi-structured data models such as XML have become pop...
Lipyeow Lim, Haixun Wang, Min Wang