Adaptive web sites are sites that automatically improve their internal organization and/or presentation by observing userbrowsing behavior. In this paper we argue that adaptive be...
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
Andrei Z. Broder, Massimiliano Ciaramita, Marcus F...
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
Public-key based certificates provide a standard way to prove one's identity, as attested by some certificate authority (CA). However, plain certificates provide a binary ide...
Abstract. Data in many industrial application systems are often neither completely structured nor unstructured. Consequently semi-structured data models such as XML have become pop...