Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
This case study describes ethnographic interviews with vehicle buyers to learn how they make purchase decisions. The research was conducted for J. Walter Thompson (JWT), the digit...
This paper suggests the need for a software engineering research community conversation about the future that the community would like to have. The paper observes that the researc...
What is systems biology? What can biologists gain from an attempt to algebraize the questions in systems biology? Starting with plausible biological theses, can one algebraically m...
We built a tool to visualize and explore program execution traces. Our goal was to help programmers without any prior knowledge of a program, quickly get enough knowledge about it...