: Out-of-Home (OOH) advertising is currently advancing into a new era: “pervasive advertising” is one of the buzz words describing a soft change from the traditional push-only ...
In this paper we propose a novel late join algorithm for distributed applications with a fully replicated architecture (e.g. shared whiteboards). The term `late join algorithm'...
Advanced personalization of database applications is a big challenge, in particular for distributed mobile environments. We present several new results from a prototype of a route...
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
Sai-Ming Li, Mohammad Mahdian, Randolph Preston Mc...
: The increasing intensity of global competition and the rapid advances in information technology (IT) have led organisations to search for more efficient and effective ways to man...